Welcome to University Communications

Mission – Why we exist

To create broader and deeper awareness of Ole Miss through clear and consistent communication that conveys what is unique and amazing about the Ole Miss experience.

Vision – Where we are headed

To be recognized as one of the top three university brands in our peer group as measured by link to key messages and frequency and tone of media coverage.

Strategy – How we will get there

Brand Positioning will serve as the guidepost for identifying messages that precisely and positively reflect the Ole Miss experience. Messages will be disseminated through a range of traditional and emerging media based on their newsworthiness and the target audiences to be reached.