Success Stories

Problem/Solution/Positioning Breakthrough/Results

The University of Mississippi Institutional Positioning

Problem:

How to break through the “sea of sameness” clutter of higher-ed positioning with something that is contemporary, adaptable and captures what makes Ole Miss unique.

Solution

Built upon the “experience” brand equity that is embodied in the university’s traditions, social culture and athletic prowess to create a platform to tell the amazing stories of service, academic excellence and research endeavor that are providing value to the world.

Positioning Breakthrough

Experience Amazing™

Results

Positioning is integrated throughout the campus to all constituency groups.
Enrollment reaches highest in university history.

Ole Miss is named “Most Appealing” in national publications, including the Chronicle of Higher Education.