Success Stories

Problem/Solution/Positioning Breakthrough/Results

School of Engineering

Problem:

How to reposition the School of Engineering to attract new students and build its reputation as a regionally renowned center for engineering education.

Solution

Identified the key insight that had differentiated the school since its inception but had never been fully articulated: a professor/student relationship that helped ensure success through encouragement, patience and an insistence on academic excellence.

Positioning Breakthrough

We see the engineer in you.

Results

Positioning is integrated in all communication.

Fall 2010 enrollment levels are the highest in the school’s history.