How to position a new research park to be relevant to potential tenants who are not just focused on research outcomes but also actual commercialization.
Reframed the park as a place where research was purposeful and built upon insights, defining this as the first step in any process. Connected research and ancillary expertise (business, legal, cultural) to reach the important commercial outcome...innovation.
Transforming insight into innovation.
Positioning is integrated in all communication, creating a
compelling research and sales story.
Ground is broken on “Insight Park” in June 2010.