Success Stories

Problem/Solution/Positioning Breakthrough/Results

Insight Park

Problem:

How to position a new research park to be relevant to potential tenants who are not just focused on research outcomes but also actual commercialization.

Solution

Reframed the park as a place where research was purposeful and built upon insights, defining this as the first step in any process. Connected research and ancillary expertise (business, legal, cultural) to reach the important commercial outcome...innovation.

Positioning Breakthrough

Transforming insight into innovation.

Results

Positioning is integrated in all communication, creating a compelling research and sales story.
Ground is broken on “Insight Park” in June 2010.