Success Stories

Problem/Solution/Positioning Breakthrough/Results

School of Journalism and New Media

Problem:

How to reposition the School of Journalism and New Media to attract new students to a professional degree program that is undergoing phenomenal change.

Solution

Identified the key components of a 21st century school of journalism: the need to be academic (storytelling skills), pragmatic (career skills) and dynamic (technical skills), in order to prepare students for success.  Used the new Integrated Marketing Communication degree a way to create excitement.

Positioning Breakthrough

Get prepared to tell your story.

Results

Positioning is integrated in all communication including social media, digital and print.

Components of the positioning are built into teaching methods and curriculum.