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School of Business Administration |
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Course Descriptions GRADUATE PROGRAMS. See BUSINESS ADMINISTRATION 500. BUSINESS INTERNSHIP. Internship open to business students
of junior or senior standing or to MBA students. A business field experience
of at least 10 weeks of full-time employment is required. MBA students
may not use this course to satisfy either a core or elective requirement.
(May be repeated once.) (3). (Z grade). 604. STATISTICAL METHODS FOR BUSINESS. A case studies approach
to statistical technique and computer applications or nonparametric and
multivariate analysis in business. Prerequisite: ECON 301. (3). 612. OPERATIONS RESEARCH. (Same as ECON 612). Prerequisite: ECON
604 or ECON 609 or consent of instructor. (3). 620. INDIVIDUAL STUDY. Reading and research in a topic selected
from one of the following fields: accounting, economics, finance, management,
or marketing. Prerequisite: consent of instructor and director of graduate
studies. (3). Dr. Bill Chappell, Area Coordinator Professors Belongia, Shughart, Smith, Tollison, and Womer 504. ECONOMIC ISSUES IN AMERICAN HISTORY. Trends and issues in
American economic history from the colonial period to the present. Prerequisite:
Minimum in ECON 202 and ECON 203. (3). 505. PUBLIC FINANCE. Economics of taxation and government spending.
Impact of government fiscal operations on employment, price levels, resource
allocation, income distribution, and economic growth. Prerequisite: minimum
in ECON 202 and ECON 203.(3). 506. PUBLIC FINANCE ADMINISTRATION. Federal budgeting practices
and policies, intergovernmental fiscal relations, cost-benefit studies,
economics of state and local governments. Prerequisites: ECON 505. (3). 510. INTERNATIONAL TRADE AND COMMERCIAL POLICY. Reason for trade;
analysis of U.S. exports and imports; balance of trade; commercial policy,
foreign exchange, gold problems; changing trends. Prerequisites: ECON
307, and a C minimum in both ECON 202 and ECON 203. (3). 520. SPECIAL TOPICS IN ECONOMICS. Selected issues, problems, research
techniques, materials and policies, content varies. Prerequisites: consent
of instructor. (Credit not available for degrees in economics or business
administration). (3). 530. STATISTICAL METHODS FOR ECONOMICS AND FINANCE. A coverage
of statistical methods to prepare students for future study of econometrics.
ECON 530 is prerequisite to ECON 630. Prerequisite: MATH
262. (3). 540. SEMINAR IN ECONOMICS. Selected topics in economics, content
varies. (May be repeated for credit.) Prerequisite: consent of instructor.
(3). 545. GAME THEORY AND STRATEGIC THINKING. Basic principles of strategic
thinking and Game Theory. Applications to strategic firm interaction,
incentives, and bargaining. Prerequisite: consent of instructor. (3). 581. COLLECTIVE BARGAINING. Prerequisite: MGMT 371, MGMT 383,
and senior standing or higher. (Same as MGMT 581.) (3). 583. LABOR RELATIONS. (Same as MGMT 583.) (3). 601. INDUSTRIAL ORGANIZATION. Theoretical and applied microeconomics
to aid in understanding the operation and performance of markets; analysis
of market structures and their effects on pricing practices; economic
impact of antitrust laws and government regulation upon businesses. (3). 602. MANAGERIAL ECONOMICS. Economic principles applicable to the
solution of selected problems facing business decision makers; emphasis
upon demand theory and estimation, production theory and cost estimation,
pricing decisions, and capital budgeting. (3). 603. BUSINESS CONDITIONS ANALYSIS. The macroeconomic environment
in which business firms must operate and foundations of governmental policy;
issues and evidence pertaining to the development and implementation of
these policies including the rate of economic growth, interpretation of
economic trends, and forecasting business conditions. (3). 604. STATISTICAL METHODS FOR BUSINESS AND ECONOMICS. Statistical
foundations and applications of nonparametric and multivariate analysis
in business and economics. (Same as BUS 604.) (3). 605. MICROECONOMIC THEORY. Development of theories of consumption,
production, and market interdependence which influence price, output,
and resource allocation. Prerequisite: ECON 609 or consent of the instructor.
(3). 606. MACROECONOMIC THEORY. Determination of income and employment,
analysis of theories of consumption, investment and money holdings in
the light of classical, Keynesian and post-Keynesian macroeconomic theories.
Prerequisites: ECON 404 and ECON 609 or consent of instructor. (3). 607. SEMINAR. Guided individual research in current economic and
business problems including research methodology. 609. METHODS OF MATHEMATICAL ANALYSIS. Mathematical techniques
for use in business and economics, methodology for investigation of empirical
problems arising in business and economics. (3). 610. PUBLIC CHOICE. The theory of nonmarket decision making in
a representative democracy. Topics include voting rules, legislative processes,
bureaucracy, public goods, and the growth of government. 612. OPERATIONS RESEARCH. Quantitative techniques for decision
making, Baysian analysis, Markov process, game theory, inventory control,
queuing theory, and mathematical programming. Prerequisite: ECON 604 or
ECON 609 or consent of instructor. (3). 613. HISTORY OF ECONOMIC THOUGHT. Economic thought from Renaissance
to the 20th century, with special emphasis on the development of economic
doctrines since the 18th century. (3). 614. ADVANCED MICROECONOMICS. Multi-input, multi-output models,
alternatives to the profit maximization objective, welfare theory. (Continuation
of ECON 605). (3). 615. PUBLIC FINANCE. Expenditure, revenue, and debt operations
at the various levels of government, fiscal theories and programs designed
to achieve economic goals. (3). 616. ECONOMIC DEVELOPMENT. A survey of the economic theory of
development. Topics covered will include early approaches to development
theory, the neoclassical reaction, new planning models, research and infrastructure,
urban and rural labor markets, population, trade, and the political context.
(3). 617. LABOR ECONOMICS. Advanced study of wage and employment theory,
discussion of theory and empiricism associated with labor supply and mobility.
(3). 619. MONETARY THEORY. The ideal and practical role of money in
the determination of economic activity. (3). 620. PUBLIC POLICY ANALYSIS. A doctoral seminar on the analysis
of selected public policy issues. Prerequisite: consent of the instructor.
(3). 621. THEORY OF INTERNATIONAL TRADE. Theory of international trade,
theories of comparative advantage and effects of tariffs and other trade
policies. Recent theories of trade in the presence of scale economics
and/or imperfect competition. Prerequisite: ECON 605 or ECON 609 or consent
of instructor. (3). 623. INTERNATIONAL MACROECONOMICS. Behavior of output and employment
under fixed and flexible exchange rates. Static and dynamic models of
the balance of payments, current account, and exchange rate determination.
Prerequisite: ECON 606 or consent of instructor. (3). (Z Grade). 624. ECONOMICS OF HUMAN RESOURCES. Labor force concepts and their
measurements; labor force participation, problem groups, and employment
trends (regional and national); analysis of the human capital investment
decision; growth of human capital and its effect on the economy. (3). 625. LABOR AND MANPOWER POLICIES AND PROBLEMS. Advanced seminar
on selected topics of current interest in labor and manpower; various
techniques in analyzing particular types of problems in labor and manpower
economics; special related research topics. (3). 628. ADVANCED MACROECONOMIC ANALYSIS. Recent developments and
major issues in contemporary macroeconomic theory and empirical research.
Topics include equilibrium analysis, inflation theory, dynamic analysis,
and growth models. (3). 630. ECONOMETRICS I. Econometric methods, including estimation
and testing of single equation models using classical least-squares, and
maximum likelihood procedures. Problems related to single equation methods:
serial correlation, heteroscedasticity, etc. Prerequisite: ECON 530 or
consent of instructor. (3). 631. ECONOMETRICS II. Advanced econometric methods and applications,
including time-series analysis, multivariate regression, and simultaneous
equation estimation and related problems. Prerequisite: ECON 630. (3). 650. RESEARCH COLLOQUIUM IN ECONOMICS AND FINANCE. Presentation
and discussion of current research in economics and finance. May be repeated
for credit. (1). (Z Grade). 697. THESIS. (1-12). 797. DISSERTATION. (1-18). Dr. Mark Walker, Area Coordinator 531. BUSINESS FINANCE TOPICS. Theory and advanced principles of
finance with emphasis upon the use of modern techniques in making business
decisions. (3). 533. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT. Impact of economic
factors and security markets upon security value; risk and return in efficient
portfolios. Prerequisite: C minimum in FIN 331 and completion of FIN 334
and ACCY 301. (3). 534. MANAGING FINANCIAL INSTITUTIONS. Loan, investment and fund-raising
problems of commercial finance companies and factors, savings and loan
associations, mutual savings banks, personal loan companies, and public
lending agencies. (3). 537. BANK MANAGEMENT I. Principles, problems, practices, procedures,
and regulations involved in the commercial, real estate, and installment
lending areas of the commercial bank. Lecture and case problems. Prerequisite:
FIN 333. Offered only during the fall semester. (3). 538. BANK MANAGEMENT II. Principles, problems, practices, and
procedures involved in the investment, trust, safekeeping, safe deposit,
auditing, operations, marketing, and international areas of the commercial
bank. Lecture case problems, and bank simulation. Prerequisite: FIN 537.
Offered only during the spring semester. (3). 542. CORPORATE RISK MANAGEMENT. Corporate risks and the methods
for handling them. Covers losses caused by natural disasters, legal liability
suits, and financial price changes. Risk management methods include self-retention
funding, loss prevention, insurance, and hedging contracts. (3). 553. ADVANCED INCOME APPRAISAL. An advanced study of appraising
principles, procedures, and applications with emphasis on income property
capitalization techniques. Prerequisite: C minimum in FIN 331 and completion
of FIN 351. (3). 555. REAL ESTATE INVESTMENT ANALYSIS. An application of investment
principles and techniques of real estate, concentrating on the determination
of the economic feasibility of real estate investments and the effects
of financing and income taxes upon investment profitability. Prerequisite:
C minimum in FIN 331 and completion of FIN 351. (3). 561. FINANCIAL STATEMENT ANALYSIS. Theory and advanced principles
of finance with emphasis upon the use of the modern techniques in making
business decisions. (3). 568. INTERNATIONAL FINANCE. Introduction to the financial problems
of foreign operations. Foreign exchange, transfer of funds, banking services,
international financial institutions, and investment decisions with major
emphasis upon operational and financial problems of multinationals. Prerequisite:
consent of instructor. (3). 581. FUTURES, OPTIONS, AND SWAPS. Offers a survey of the market
for derivative financial instruments, i.e., the market for futures, options,
and swaps. Will provide a balanced mix of institutional, theoretical,
and applied knowledge about how these instruments are designed, priced,
and used in practice. (3). 622. INTERNATIONAL FINANCE. An advanced analysis of international
currency and financial markets. Their role in arbitrage, hedging, intermediation,
diversification, and speculative activities is investigated using asset
pricing models. (3). 626. SEMINAR IN INTERNATIONAL ECONOMICS AND FINANCE. A research
seminar designed to investigate contemporary theoretical and empirical
issues in international economics and finance. (3). 631. SEMINAR IN BUSINESS FINANCE. A doctoral seminar on the analysis
of selected topics in investment and corporate finance. Prerequisite:
FIN 633, FIN 635, ECON 630. (3). 633. INVESTMENT ANALYSIS. Security analysis and selected problems
in portfolio theory emphasizing recent theoretical and analytical developments.
(3). 634. FINANCIAL MANAGEMENT I. Concepts in business finance with
emphasis on financial analysis, capital allocation, and optimal capital
structure. (3). 635. FINANCIAL MANAGEMENT II. Analysis of selected topics in financial
theory. (3). 636. FINANCIAL MANAGEMENT OF HEALTH CARE INSTITUTIONS. Theory
and application of financial issues and techniques unique to aspects of
health care institutions. (Same as PHAD 672).
(3). 637. MANAGEMENT OF FINANCIAL INTERMEDIARIES. Examination of the
effects that savings, investing, financing, and asset structure decisions
have upon financial institutions. (3). 642. APPLIED PROBABILITY MODELING. Concepts of probability modeling
for applications. Fundamental of statistical experiments, events, probability
laws, conditional probability, random variables, expectation and conditional
expectation, introduction to and applications of Markov chains, papers
from literature. (Same as ENGS 627). Prerequisites: MATH
264, Unified Calculus, MATH 353, Differential Equations, graduate
standing. (3). 644. FINANCIAL ECONOMICS: CONTINUOUS-TIME MODELS. An introduction
to continuous-time financial economic modeling under uncertainty. Analytical
methods for solving these classes of models are developed. Applications
to futures, options, intertemporal asset pricing, term structure theory
and general contingent-claim valuation is discussed. Prerequisite: ECON
503. (3). 650. RESEARCH COLLOQUIUM IN ECONOMICS AND FINANCE. Presentation
and discussion of current research in economics and finance. May be repeated
for credit. (1). (Z Grade). 697. THESIS. (1-12). 797. DISSERTATION. (1-18). Dr. Dwight Frink, Area Coordinator Professors Gardner, and Paolillo 527. ADVANCED HUMAN RESOURCE MANAGEMENT. The study of personnel
management at the advanced level necessary for professional preparation.
The course will include selection, placement, training, compensation,
incentives, performance evaluation, and counseling. Emphasis will be on
legal and practical problems. Prerequisites: MGMT 383 and senior standing
or consent of instructor (3). 578. HISTORY OF MANAGEMENT THOUGHT. Contrasting philosophy of
management, historical development of management theory, and current issues
in management practices. Prerequisites: MGMT 371 and senior standing or
graduate. (3). 581. COLLECTIVE BARGAINING. An introductory course to the field
of collective bargaining in the private and public sectors covering such
topics as the history of unionism in America, the organizing process,
the negotiating process, and administration of the collective bargaining
agreement. Emphasis will be on pragmatic problems confronted by employers,
employees, and unions. (Same as ECON 584). Prerequisites: MGMT 383, and
senior standing or graduate. (3). 582. EMPLOYEE RELATIONS. This course focuses on the study of human
resource management for professional preparation. This course will focus
on the federal regulation of private and public sector HR management practices
with particular emphasis on manpower planning, selection, employee discipline,
equal opportunity compliance, workplace privacy, mandatory benefits, and
fair labor standards. Prerequisites: MGMT 383, and senior standing or
graduate. (3). 583. LABOR RELATIONS. An advanced course analyzing the evolution
and impact of labor law in the U.S. The growth of unions, the Railway
Labor Act, the Norris-LaGuardia Act, and Fair Employment Law will be emphasized
using the case approach. (Same as ECON 583). Prerequisites: MGMT 581 and
senior standing or graduate. (3). 585. STRATEGIC HUMAN RESOURCE MANAGEMENT. Introduction to the
integration of HRM and organizational strategy as an important element
in contemporary competitive global, diverse, and dynamic environments.
Specific topics include the interactive influences of business strategies
and HRM, HRM in organizations with nontraditional structures, change management,
and the influences of an organization's internal and external environments
on its HR strategies. Prerequisite: consent of instructor. (3). 587. ORGANIZATION THEORY. Traditional and contemporary organization
theories with emphasis on current research and problem solving. Prerequisite:
senior standing or graduate. (3). 595. INTERNATIONAL BUSINESS MANAGEMENT. Analysis of international
management concepts and practices, environmental interactions, social
and cultural constraints, organizational structures, and systems of operations.
Prerequisite: senior standing or graduate (3). 606. ADVANCED ORGANIZATIONAL BEHAVIOR. Advanced study of human
behavior in organizations. Emphasis on research literature, problem identification,
problem analysis, and solutions. (3). 607. BUSINESS POLICY AND STRATEGIC MANAGEMENT. The formulation
of practical and feasible strategies for business. Selected problem areas
in the implementation of strategy. (Same as LAW 656). (The course will
be taken during the student's last semester of graduate course work.)
(3). 608. SOCIAL AND LEGAL RESPONSIVENESS OF BUSINESS. Study of the
legal and socially acceptable means of setting and achieving goals. Inquiry
into the proper division of power between interest groups and the business
entity, and issues related to proper governance of the business. (3). 664. ADVANCED MANAGEMENT RESEARCH. Development of management research
skills and knowledge through lecture, discussion, and field research examining
the problems of implementing and executing research methodology. (Same
as MKTG 664). Prerequisites: MKTG 660, doctoral student, or consent of
instructor. (3). 670. ADVANCED READINGS IN MANAGEMENT. Students are expected to
develop and digest a list of readings covering a topic area within management.
Students also must demonstrate oral and written competency with respect
to their chosen topic area. Prerequisite: doctoral student or consent
of instructor. (3). 671. GUIDED RESEARCH IN MANAGEMENT. Under the direction of a member
of the research faculty in management, students learn the craft of publishing
empirical research. Students must demonstrate an ability to generate a
research question, develop and test hypotheses, and write up the results
of an empirical study. Prerequisite: MGMT 691, doctoral student, or consent
of instructor. (3). 672. SEMINAR IN STRATEGIC MANAGEMENT. An overview of the field
of strategic management. This course reviews different viewpoints concerning
how strategies are formed in organizations. Special emphasis is placed
on environmental and firm-level determinants of overall firm performance.
Common research methods in the field also are discussed. Prerequisite:
doctoral student or consent of instructor. (3). 673. SEMINAR IN HUMAN RESOURCE MANAGEMENT. An examination of advanced
topics and current research affecting human resource management. Research
techniques in human resource management will be emphasized. Prerequisites:
MGMT 527 or consent of instructor. (3). 675. SEMINAR IN EMPLOYEE RELATIONS. Advanced study of government
regulation of human resource management. Discussion of the impact of regulatory
practices on such personnel issues as recruiting, selection, promotion,
compensation, assignment, and working conditions; research findings. Prerequisite:
MGMT 527 or consent of instructor. (3). 676. SEMINAR IN ORGANIZATIONAL BEHAVIOR. An examination of the
content and methodological issues in organizational behavior. Topics examined
within a seminar framework will include group dynamics, leadership, motivation,
and communication. Prerequisites: MGMT 606 or equivalent and admission
to doctoral program. (Same as MKTG 676). (3). 678. SEMINAR IN GROUP PROCESS. This seminar provides an in-depth
analysis of group processes in organizations; course objectives include
mastery of classic and current literature on work groups and an appreciation
of emerging group theory and research. Prerequisites: admission to the
doctoral program and consent of the instructor. (3). 679. SEMINAR ON THE HISTORY OF MANAGEMENT THOUGHT. Establishes
a historical perspective for understanding and appreciating the continuing
development of management theory, research, philosophies, and practices.
Prerequisite: Admission to the doctoral program and consent of instructor.
Prerequisites: Admission to the doctoral program and consent of the instructor.
(3). 690. APPLIED LINEAR MODELS. This course will focus on applied
linear statistical methods. Prerequisites: MATH
261, MATH 262, PSY 501,
and PSY 502 or the equivalent.
(3). 691. RESEARCH AND EXPERIMENTAL DESIGN. This course focuses on
the ability to construct research designs that are internally and externally
valid for conducting experimental research. Prerequisites: MATH
261, MATH 262, PSY, 501, and
PSY 502 or the equivalent. (3). 697. THESIS. (1-12). 797. DISSERTATION. (1-18). MANAGEMENT INFORMATION SYSTEMS
- MIS Dr. Brian Reithel, Area Coordinator Professor Womer 577. OPERATIONS PLANNING AND CONTROL. Planning and control of
operating systems, quality control, inventory control, maintenance, and
product planning. Prerequisites: BUS 230, MGMT 372, MGMT 475 or consent
of instructor. (3). 579. DECISION SYSTEMS. Systems models for decision-oriented problems
and computer solution methods, description problems and techniques for
resource allocation. Prerequisites: ECON 230, MGMT 372, MGMT 475, or consent
of instructor. (3). 609. MANAGEMENT INFORMATION SYSTEMS. A study of management information
and decision support systems with emphasis placed on applications that
facilitate decision making. All applications are approached from the position
of a manger's role as the user of the system. Prerequisite: MIS 309 or
consent of instructor. (3). 619. ADVANCED INFORMATION SYSTEMS MANAGEMENT. Advanced study of
file processing, databases and database management systems within organizations,
logical models (hierarchical, network, relational, and object-oriented),
query, optimization, recovery, integrity, concurrency, security, distributed
databases and client-server architecture, database machines, knowledge-based
and text-based systems, and data mining and warehousing. Experience in
practicing data analysis, design, implementation, and administration.
Prerequisite: MIS 609 or consent of instructor. (3). 640. THEORETICAL FOUNDATION OF MANAGEMENT INFORMATION SYSTEMS.
The primary focus of the course is an in-depth examination of the theoretical
foundations of MIS. Emphasis will be on the integration of the following
theoretical concepts into the MIS model: System, Decision Making, Information
Concepts, Organizations, and Cognitive Psychology. (3). 655. MANAGEMENT OF THE INFORMATION SYSTEMS FUNCTION. This course
will provide an in-depth study of the issues, strategies, and tactics
for management of the Organizational Information Systems function. Emphasis
will include systems technologies and development, end-user computing,
and the impact of MIS on humans. (3). 660. PRODUCTION AND OPERATIONS MANAGEMENT. Managerial tools and
techniques in production and operations management. Prerequisite: ECON
604 or consent of instructor. (3). 674. ADVANCED OPERATIONS MANAGEMENT. Applications of management
science to problems in operations management. Prerequisites: MGMT 660,
either ECON 609 or 612, or consent of instructor. (3). 677. INTEGER AND NONLINEAR OPTIMIZATION. Current developments
in optimization theory and their application to problems in operations
management. Emphasis will be on integer and nonlinear programming applications.
Prerequisite: MGMT 660, either ECON 609 or 612, or consent of instructor.
(3). 680. PRODUCTION SCHEDULING. Current scheduling issues that managers
of production planning in the industry are faced with. Traditional solution
techniques and current developments are covered. Prerequisites: MATH
261 and 262, or equivalent, or consent of instructor. (3). 695. RESEARCH SEMINAR: SPECIAL TOPICS IN MANAGEMENT INFORMATION SYSTEMS.
An examination of the current topics and issues in the area of Management
Information Systems. Topics include Decision Support Systems and Expert
Systems, among others. Prerequisite: MIS 609 or consent of instructor.
(3). Dr. Kirk Wakefield, Area Coordinator Professors Barnes and Vitell 525. MARKETING RESEARCH. The role of research in marketing decision
making, research design and methodology, appraisal of alternative research
methods, concepts of dealing with and collecting primary data. Prerequisites:
BUS 230, BUS 302, MIS 309, and MKTG 351 or equivalent courses, senior
standing or higher. (3). 551. MARKETING POLICY AND STRATEGY. An integrated analytical approach
to the study of a company's marketing management program; emphasis on
marketing planning and programming for optimum profitability. Prerequisites:
senior standing, 15 hours of MKTG courses, to include MKTG 351 and 367
or consent of instructor. (3). 552. INTERNATIONAL MARKETING. Study of the initiation and implementation
of multinational trade, emphasis on the marketing aspects of foreign market
penetration. Prerequisites: MKTG 351, senior standing or higher or consent
of instructor. (3). 561. RETAIL MANAGEMENT. Principles basic to successful
organization and operation of small retail establishments, case studies
and class conferences on typical situations. Prerequisites: MKTG 351,
senior standing or higher or consent of instructor. (3). 565. ADVANCED ADVERTISING. Problems of the advertising manager,
planning, preparation, and evaluation of advertising campaigns. Prerequisites:
MKTG 351 and 353, senior standing or higher or consent of instructor.
(3). 650. MARKETING MANAGEMENT. A comprehensive survey course studying
managerial approaches to the making of marketing decisions. (Substitution
of another 600 level marketing course permitted for student with undergraduate
majors/minors in marketing.) (3). 660. APPLIED MULTIVARIATE STATISTICS. A critical examination of
the theory and assumptions underlying the major multivariate statistical
techniques of multiple regression, discriminant analysis, canonical correlation,
factor analysis, categorical data analysis, and multivariate analysis
of variance. Also examined is what the literature says regarding the consequences
of violating the assumptions and showing how the major statistical software
packages can be used to test crucial assumptions. Prerequisites: open
to all University Ph.D. students. Course assumes a basic understanding
of matrix algebra. (3). 661. RESEARCH SEMINAR: METHODOLOGY I. The steps in the research
process, including problem statement, hypothesis formulation and testing,
design and analytical options of special relevance to field. (Same as
PHAD 584). (3). 662. MARKETING THEORY. The objectives of this course are to introduce
the student to the philosophy of science literature so that they will
have the analytical tools needed to critically evaluate theoretical models.
The course also will explore the development of theory in science, business,
and most particularly, in marketing. Prerequisite: doctoral student or
consent of the instructor. (3). 664. RESEARCH SEMINAR: METHODOLOGY II-MEASUREMENT & SCALING.
The objectives of this course are to introduce the student to the foundations
of scientific investigation, the procedures used in scale development,
including assessment of validity and reliability, and in turn how this
set of procedures is used to develop a scale for the measurement of a
construct applicable to the student's area of research interest. Prerequisite:
doctoral student or consent of instructor and an understanding of basic
statistics. (3). 665. CASUAL MODELING IN MARKETING. The art of constructing, estimating,
and stimulating sets of relations representing processes, behaviors, or
casual phenomena of intellectual interest in marketing. (3). 666. RESEARCH SEMINAR: ADVANCED MARKETING RESEARCH METHODS. The
objectives of this course are to review new and emerging research methodologies
used in marketing and to allow the student to develop a depth of understanding
of these approaches, that will permit the student to effectively use them
in one's research and evaluate the research done by others. (3). 668. ADVANCED MARKETING READINGS I. A syntheses of the current
and "classic" literature in marketing thought, including applications
of managerial decision making to problems in marketing. Prerequisite:
doctoral student or consent of instructor. (3). 669. ADVANCED MARKETING READINGS II. A syntheses of the current
and "classic" literature in marketing thought, including applications
of managerial decision making to problems in marketing. (3). 670. ADVANCED STUDIES IN CONSUMER BEHAVIOR. An analysis of the
various contributors in the area of consumer research with an emphasis
on current and "classic" consumer behavior literature. Prerequisites:
doctoral student or consent of instructor. (3) 671. GUIDED INSTRUCTION IN PREPARING RESEARCH PROPOSALS. The goal
of this course is to prepare students to begin serious development of
their dissertation and to stimulate interest in research and publication.
Topics covered include basic research design; review of methods of collecting
data in library, field, and laboratory settings; data analysis; research
funding; costing; and reporting. Prerequisite: any University student
admitted to candidacy for the doctorate. (3). 672. BUYER BEHAVIOR AND E-COMMERCE STRATEGIES. The purpose of
this course is to emphasize issues of electronic commerce as they affect
buyer behavior and the development of an effective marketing strategy.
Particular emphasis will be placed on research and measurement of emerging
issues in the field. (3). 697. THESIS. (1-12). 797. DISSERTATION. (1-18). MASTER OF BUSINESS ADMINISTRATION
- MBA 601. MBA BUSINESS FOUNDATIONS I. Basic concepts and skills that
essential to success in the MBA Program. Group efforts and teamwork are
heavily emphasized. Topics include teambuilding, communication skills,
and fundamental concepts in statistics, financial management, and accounting.
Prerequisites: admission to the MBA Program. (6). 602. SEMINAR SERIES. The purpose of the seminar is to complement
MBA courses by providing an applied forum for presentation of diverse
topics. Student will write preparation or reaction papers and present
implications of current events related to the semester's course work emphasis.
Prerequisite: MBA 601. (1) (to be taken three times). 611. BUSINESS SKILLS. In-depth instruction in computational, interpersonal
communication, and presentation skills that are essential to success in
the MBA Program. Coverage will include statistical analysis and forecasting,
managerial and cost accounting fundamentals, and written and oral negotiation
and persuasion. Prerequisites: MBA 601 and concurrent enrollment in MBA
613, MBA 614, and MBA 621. (3). 612. BUSINESS DECISION MAKING. Decision making methodologies with
emphasis on problems facing the firm in a changing global marketplace.
Includes multivariate and time series analysis and financial forecasting
as tools for the entrepreneur/manager to apply when confronted with strategy
implementation decisions. 18 credit hours of MBA course work and concurrent
enrollment in MBA 622, 623, and 624. (3). 613. MOBILIZING TECHNOLOGY IN THE MODERN BUSINESS. The role of
information and computer technology in the modern business enterprise.
Emphasizes practical application of computer and information technology
to real-world problems and decision environments. Requires development
of an advanced end-use application involving process re-engineering. Prerequisites:
MBA 601 and concurrent enrollment in MBA 611, MBA 621, and MBA 614. (3). 614. BUSINESS ENVIRONMENT. Introduces the beginning MBA student
to the various environments within which managers must operate. Students
examine external (international, national, and industrial) and internal
(the firm) business environments from a manager's point of view. Prerequisites:
MBA 601 and concurrent enrollment in MBA 611, MBA 621, and MBA 613. (3). 621. BUSINESS FINANCE AND OPERATIONS. Provides additional instruction
in the application of computational techniques covered concurrently in
the other MBA courses. Includes applications in financial analysis, multivariate
and time series analysis, and linear programming. Prerequisites: MBA 601
and concurrent enrollment in MBA 611, MBA 613, and MBA 614. (3). 622. BUSINESS PLANNING AND ENTREPRENEURSHIP. Advanced analysis
and decision making in a business setting. Includes financial analysis,
competitive strategy and pricing, growth estimations, business condition
forecasting, and product supply and demand projections. Competitive cases
form a focal point for course organization. Prerequisites: 18 credit hours
of MBA course work and concurrent enrollment in MBA 612, 623, and 624.
(3). 623. MANAGING OPERATIONS THROUGHOUT THE LIFE CYCLE. Rigorous exposure
to techniques for managing operations concerning a product or service
throughout its entire life cycle, from design through phase-out. Prerequisites:
18 credit hours of MBA course work and concurrent enrollment in MBA 612,
622, and 624. (3). 624. MBA PROJECT ANALYSIS. Implementation of methodologies taught
in other MBA courses. Students address an actual business problem in their
chosen areas of specialization. A written report and oral presentation
will constitute the principal means by which the student is evaluated.
Prerequisites: 18 credit hours of MBA course work and concurrent enrollment
in MBA 612, 622, and 623.(3). 631. CONCEPT INTEGRATION AND APPLICATION. Practical application
of the knowledge skills acquired in the first-year courses to real business
problems and decision environments. Emphasizes cross-functional integration
of tasks and responsibilities to develop effective strategies for problem
identification and resolution. Prerequisites: 30 hours of MBA course work.
(3). |
The
Graduate School
113 Old Chemistry Bldg.
PO Box 1848
University, MS 38677
Phone: (662) 915-7474 Fax: (662) 915-7577
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