2001
Graduate School Catalog


School of Business Administration
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Business Studies
Economics
Finance
Management
Management Information Systems and Production Operations Mgmt
Marketing
Master of Business Administration

Course Descriptions

GRADUATE PROGRAMS. See BUSINESS ADMINISTRATION

BUSINESS STUDIES - BUS

500. BUSINESS INTERNSHIP. Internship open to business students of junior or senior standing or to MBA students. A business field experience of at least 10 weeks of full-time employment is required. MBA students may not use this course to satisfy either a core or elective requirement. (May be repeated once.) (3). (Z grade).

604. STATISTICAL METHODS FOR BUSINESS. A case studies approach to statistical technique and computer applications or nonparametric and multivariate analysis in business. Prerequisite: ECON 301. (3).

612. OPERATIONS RESEARCH. (Same as ECON 612). Prerequisite: ECON 604 or ECON 609 or consent of instructor. (3).

620. INDIVIDUAL STUDY. Reading and research in a topic selected from one of the following fields: accounting, economics, finance, management, or marketing. Prerequisite: consent of instructor and director of graduate studies. (3).

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ECONOMICS - ECON

Dr. Bill Chappell, Area Coordinator

Professors Belongia, Shughart, Smith, Tollison, and Womer
Associate Professors Boyland, Chappell, J. Conlon, Dorsey, Mayer, Moen, Razzolini, VanBoening, and Wolcott
Assistant Professors Archibald, and Hanes
Visiting Croft Professor Terasawa

504. ECONOMIC ISSUES IN AMERICAN HISTORY. Trends and issues in American economic history from the colonial period to the present. Prerequisite: Minimum in ECON 202 and ECON 203. (3).

505. PUBLIC FINANCE. Economics of taxation and government spending. Impact of government fiscal operations on employment, price levels, resource allocation, income distribution, and economic growth. Prerequisite: minimum in ECON 202 and ECON 203.(3).

506. PUBLIC FINANCE ADMINISTRATION. Federal budgeting practices and policies, intergovernmental fiscal relations, cost-benefit studies, economics of state and local governments. Prerequisites: ECON 505. (3).

510. INTERNATIONAL TRADE AND COMMERCIAL POLICY. Reason for trade; analysis of U.S. exports and imports; balance of trade; commercial policy, foreign exchange, gold problems; changing trends. Prerequisites: ECON 307, and a C minimum in both ECON 202 and ECON 203. (3).

520. SPECIAL TOPICS IN ECONOMICS. Selected issues, problems, research techniques, materials and policies, content varies. Prerequisites: consent of instructor. (Credit not available for degrees in economics or business administration). (3).

530. STATISTICAL METHODS FOR ECONOMICS AND FINANCE. A coverage of statistical methods to prepare students for future study of econometrics. ECON 530 is prerequisite to ECON 630. Prerequisite: MATH 262. (3).

540. SEMINAR IN ECONOMICS. Selected topics in economics, content varies. (May be repeated for credit.) Prerequisite: consent of instructor. (3).

545. GAME THEORY AND STRATEGIC THINKING. Basic principles of strategic thinking and Game Theory. Applications to strategic firm interaction, incentives, and bargaining. Prerequisite: consent of instructor. (3).

581. COLLECTIVE BARGAINING. Prerequisite: MGMT 371, MGMT 383, and senior standing or higher. (Same as MGMT 581.) (3).

583. LABOR RELATIONS. (Same as MGMT 583.) (3).

601. INDUSTRIAL ORGANIZATION. Theoretical and applied microeconomics to aid in understanding the operation and performance of markets; analysis of market structures and their effects on pricing practices; economic impact of antitrust laws and government regulation upon businesses. (3).

602. MANAGERIAL ECONOMICS. Economic principles applicable to the solution of selected problems facing business decision makers; emphasis upon demand theory and estimation, production theory and cost estimation, pricing decisions, and capital budgeting. (3).

603. BUSINESS CONDITIONS ANALYSIS. The macroeconomic environment in which business firms must operate and foundations of governmental policy; issues and evidence pertaining to the development and implementation of these policies including the rate of economic growth, interpretation of economic trends, and forecasting business conditions. (3).

604. STATISTICAL METHODS FOR BUSINESS AND ECONOMICS. Statistical foundations and applications of nonparametric and multivariate analysis in business and economics. (Same as BUS 604.) (3).

605. MICROECONOMIC THEORY. Development of theories of consumption, production, and market interdependence which influence price, output, and resource allocation. Prerequisite: ECON 609 or consent of the instructor. (3).

606. MACROECONOMIC THEORY. Determination of income and employment, analysis of theories of consumption, investment and money holdings in the light of classical, Keynesian and post-Keynesian macroeconomic theories. Prerequisites: ECON 404 and ECON 609 or consent of instructor. (3).

607. SEMINAR. Guided individual research in current economic and business problems including research methodology.

609. METHODS OF MATHEMATICAL ANALYSIS. Mathematical techniques for use in business and economics, methodology for investigation of empirical problems arising in business and economics. (3).

610. PUBLIC CHOICE. The theory of nonmarket decision making in a representative democracy. Topics include voting rules, legislative processes, bureaucracy, public goods, and the growth of government.

612. OPERATIONS RESEARCH. Quantitative techniques for decision making, Baysian analysis, Markov process, game theory, inventory control, queuing theory, and mathematical programming. Prerequisite: ECON 604 or ECON 609 or consent of instructor. (3).

613. HISTORY OF ECONOMIC THOUGHT. Economic thought from Renaissance to the 20th century, with special emphasis on the development of economic doctrines since the 18th century. (3).

614. ADVANCED MICROECONOMICS. Multi-input, multi-output models, alternatives to the profit maximization objective, welfare theory. (Continuation of ECON 605). (3).

615. PUBLIC FINANCE. Expenditure, revenue, and debt operations at the various levels of government, fiscal theories and programs designed to achieve economic goals. (3).

616. ECONOMIC DEVELOPMENT. A survey of the economic theory of development. Topics covered will include early approaches to development theory, the neoclassical reaction, new planning models, research and infrastructure, urban and rural labor markets, population, trade, and the political context. (3).

617. LABOR ECONOMICS. Advanced study of wage and employment theory, discussion of theory and empiricism associated with labor supply and mobility. (3).

619. MONETARY THEORY. The ideal and practical role of money in the determination of economic activity. (3).

620. PUBLIC POLICY ANALYSIS. A doctoral seminar on the analysis of selected public policy issues. Prerequisite: consent of the instructor. (3).

621. THEORY OF INTERNATIONAL TRADE. Theory of international trade, theories of comparative advantage and effects of tariffs and other trade policies. Recent theories of trade in the presence of scale economics and/or imperfect competition. Prerequisite: ECON 605 or ECON 609 or consent of instructor. (3).

623. INTERNATIONAL MACROECONOMICS. Behavior of output and employment under fixed and flexible exchange rates. Static and dynamic models of the balance of payments, current account, and exchange rate determination. Prerequisite: ECON 606 or consent of instructor. (3). (Z Grade).

624. ECONOMICS OF HUMAN RESOURCES. Labor force concepts and their measurements; labor force participation, problem groups, and employment trends (regional and national); analysis of the human capital investment decision; growth of human capital and its effect on the economy. (3).

625. LABOR AND MANPOWER POLICIES AND PROBLEMS. Advanced seminar on selected topics of current interest in labor and manpower; various techniques in analyzing particular types of problems in labor and manpower economics; special related research topics. (3).

628. ADVANCED MACROECONOMIC ANALYSIS. Recent developments and major issues in contemporary macroeconomic theory and empirical research. Topics include equilibrium analysis, inflation theory, dynamic analysis, and growth models. (3).

630. ECONOMETRICS I. Econometric methods, including estimation and testing of single equation models using classical least-squares, and maximum likelihood procedures. Problems related to single equation methods: serial correlation, heteroscedasticity, etc. Prerequisite: ECON 530 or consent of instructor. (3).

631. ECONOMETRICS II. Advanced econometric methods and applications, including time-series analysis, multivariate regression, and simultaneous equation estimation and related problems. Prerequisite: ECON 630. (3).

650. RESEARCH COLLOQUIUM IN ECONOMICS AND FINANCE. Presentation and discussion of current research in economics and finance. May be repeated for credit. (1). (Z Grade).

697. THESIS. (1-12).

797. DISSERTATION. (1-18).

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FINANCE - FIN

Dr. Mark Walker, Area Coordinator
Professor Edmister
Associate Professors Cook, Cox, Hatfield, Hawley, Malone, Rayburn,
Tosh, and M. Walker
Assistant Professor Schwartz.

531. BUSINESS FINANCE TOPICS. Theory and advanced principles of finance with emphasis upon the use of modern techniques in making business decisions. (3).

533. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT. Impact of economic factors and security markets upon security value; risk and return in efficient portfolios. Prerequisite: C minimum in FIN 331 and completion of FIN 334 and ACCY 301. (3).

534. MANAGING FINANCIAL INSTITUTIONS. Loan, investment and fund-raising problems of commercial finance companies and factors, savings and loan associations, mutual savings banks, personal loan companies, and public lending agencies. (3).

537. BANK MANAGEMENT I. Principles, problems, practices, procedures, and regulations involved in the commercial, real estate, and installment lending areas of the commercial bank. Lecture and case problems. Prerequisite: FIN 333. Offered only during the fall semester. (3).

538. BANK MANAGEMENT II. Principles, problems, practices, and procedures involved in the investment, trust, safekeeping, safe deposit, auditing, operations, marketing, and international areas of the commercial bank. Lecture case problems, and bank simulation. Prerequisite: FIN 537. Offered only during the spring semester. (3).

542. CORPORATE RISK MANAGEMENT. Corporate risks and the methods for handling them. Covers losses caused by natural disasters, legal liability suits, and financial price changes. Risk management methods include self-retention funding, loss prevention, insurance, and hedging contracts. (3).

553. ADVANCED INCOME APPRAISAL. An advanced study of appraising principles, procedures, and applications with emphasis on income property capitalization techniques. Prerequisite: C minimum in FIN 331 and completion of FIN 351. (3).

555. REAL ESTATE INVESTMENT ANALYSIS. An application of investment principles and techniques of real estate, concentrating on the determination of the economic feasibility of real estate investments and the effects of financing and income taxes upon investment profitability. Prerequisite: C minimum in FIN 331 and completion of FIN 351. (3).

561. FINANCIAL STATEMENT ANALYSIS. Theory and advanced principles of finance with emphasis upon the use of the modern techniques in making business decisions. (3).

568. INTERNATIONAL FINANCE. Introduction to the financial problems of foreign operations. Foreign exchange, transfer of funds, banking services, international financial institutions, and investment decisions with major emphasis upon operational and financial problems of multinationals. Prerequisite: consent of instructor. (3).

581. FUTURES, OPTIONS, AND SWAPS. Offers a survey of the market for derivative financial instruments, i.e., the market for futures, options, and swaps. Will provide a balanced mix of institutional, theoretical, and applied knowledge about how these instruments are designed, priced, and used in practice. (3).

622. INTERNATIONAL FINANCE. An advanced analysis of international currency and financial markets. Their role in arbitrage, hedging, intermediation, diversification, and speculative activities is investigated using asset pricing models. (3).

626. SEMINAR IN INTERNATIONAL ECONOMICS AND FINANCE. A research seminar designed to investigate contemporary theoretical and empirical issues in international economics and finance. (3).

631. SEMINAR IN BUSINESS FINANCE. A doctoral seminar on the analysis of selected topics in investment and corporate finance. Prerequisite: FIN 633, FIN 635, ECON 630. (3).

633. INVESTMENT ANALYSIS. Security analysis and selected problems in portfolio theory emphasizing recent theoretical and analytical developments. (3).

634. FINANCIAL MANAGEMENT I. Concepts in business finance with emphasis on financial analysis, capital allocation, and optimal capital structure. (3).

635. FINANCIAL MANAGEMENT II. Analysis of selected topics in financial theory. (3).

636. FINANCIAL MANAGEMENT OF HEALTH CARE INSTITUTIONS. Theory and application of financial issues and techniques unique to aspects of health care institutions. (Same as PHAD 672). (3).

637. MANAGEMENT OF FINANCIAL INTERMEDIARIES. Examination of the effects that savings, investing, financing, and asset structure decisions have upon financial institutions. (3).

642. APPLIED PROBABILITY MODELING. Concepts of probability modeling for applications. Fundamental of statistical experiments, events, probability laws, conditional probability, random variables, expectation and conditional expectation, introduction to and applications of Markov chains, papers from literature. (Same as ENGS 627). Prerequisites: MATH 264, Unified Calculus, MATH 353, Differential Equations, graduate standing. (3).

644. FINANCIAL ECONOMICS: CONTINUOUS-TIME MODELS. An introduction to continuous-time financial economic modeling under uncertainty. Analytical methods for solving these classes of models are developed. Applications to futures, options, intertemporal asset pricing, term structure theory and general contingent-claim valuation is discussed. Prerequisite: ECON 503. (3).

650. RESEARCH COLLOQUIUM IN ECONOMICS AND FINANCE. Presentation and discussion of current research in economics and finance. May be repeated for credit. (1). (Z Grade).

697. THESIS. (1-12).

797. DISSERTATION. (1-18).

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MANAGEMENT - MGMT

Dr. Dwight Frink, Area Coordinator

Professors Gardner, and Paolillo
Associate Professors Frink, Martin and Robinson
Assistant Professors Canty, Davis, Krapels, Mero and Schwab.

527. ADVANCED HUMAN RESOURCE MANAGEMENT. The study of personnel management at the advanced level necessary for professional preparation. The course will include selection, placement, training, compensation, incentives, performance evaluation, and counseling. Emphasis will be on legal and practical problems. Prerequisites: MGMT 383 and senior standing or consent of instructor (3).

578. HISTORY OF MANAGEMENT THOUGHT. Contrasting philosophy of management, historical development of management theory, and current issues in management practices. Prerequisites: MGMT 371 and senior standing or graduate. (3).

581. COLLECTIVE BARGAINING. An introductory course to the field of collective bargaining in the private and public sectors covering such topics as the history of unionism in America, the organizing process, the negotiating process, and administration of the collective bargaining agreement. Emphasis will be on pragmatic problems confronted by employers, employees, and unions. (Same as ECON 584). Prerequisites: MGMT 383, and senior standing or graduate. (3).

582. EMPLOYEE RELATIONS. This course focuses on the study of human resource management for professional preparation. This course will focus on the federal regulation of private and public sector HR management practices with particular emphasis on manpower planning, selection, employee discipline, equal opportunity compliance, workplace privacy, mandatory benefits, and fair labor standards. Prerequisites: MGMT 383, and senior standing or graduate. (3).

583. LABOR RELATIONS. An advanced course analyzing the evolution and impact of labor law in the U.S. The growth of unions, the Railway Labor Act, the Norris-LaGuardia Act, and Fair Employment Law will be emphasized using the case approach. (Same as ECON 583). Prerequisites: MGMT 581 and senior standing or graduate. (3).

585. STRATEGIC HUMAN RESOURCE MANAGEMENT. Introduction to the integration of HRM and organizational strategy as an important element in contemporary competitive global, diverse, and dynamic environments. Specific topics include the interactive influences of business strategies and HRM, HRM in organizations with nontraditional structures, change management, and the influences of an organization's internal and external environments on its HR strategies. Prerequisite: consent of instructor. (3).

587. ORGANIZATION THEORY. Traditional and contemporary organization theories with emphasis on current research and problem solving. Prerequisite: senior standing or graduate. (3).

595. INTERNATIONAL BUSINESS MANAGEMENT. Analysis of international management concepts and practices, environmental interactions, social and cultural constraints, organizational structures, and systems of operations. Prerequisite: senior standing or graduate (3).

606. ADVANCED ORGANIZATIONAL BEHAVIOR. Advanced study of human behavior in organizations. Emphasis on research literature, problem identification, problem analysis, and solutions. (3).

607. BUSINESS POLICY AND STRATEGIC MANAGEMENT. The formulation of practical and feasible strategies for business. Selected problem areas in the implementation of strategy. (Same as LAW 656). (The course will be taken during the student's last semester of graduate course work.) (3).

608. SOCIAL AND LEGAL RESPONSIVENESS OF BUSINESS. Study of the legal and socially acceptable means of setting and achieving goals. Inquiry into the proper division of power between interest groups and the business entity, and issues related to proper governance of the business. (3).

664. ADVANCED MANAGEMENT RESEARCH. Development of management research skills and knowledge through lecture, discussion, and field research examining the problems of implementing and executing research methodology. (Same as MKTG 664). Prerequisites: MKTG 660, doctoral student, or consent of instructor. (3).

670. ADVANCED READINGS IN MANAGEMENT. Students are expected to develop and digest a list of readings covering a topic area within management. Students also must demonstrate oral and written competency with respect to their chosen topic area. Prerequisite: doctoral student or consent of instructor. (3).

671. GUIDED RESEARCH IN MANAGEMENT. Under the direction of a member of the research faculty in management, students learn the craft of publishing empirical research. Students must demonstrate an ability to generate a research question, develop and test hypotheses, and write up the results of an empirical study. Prerequisite: MGMT 691, doctoral student, or consent of instructor. (3).

672. SEMINAR IN STRATEGIC MANAGEMENT. An overview of the field of strategic management. This course reviews different viewpoints concerning how strategies are formed in organizations. Special emphasis is placed on environmental and firm-level determinants of overall firm performance. Common research methods in the field also are discussed. Prerequisite: doctoral student or consent of instructor. (3).

673. SEMINAR IN HUMAN RESOURCE MANAGEMENT. An examination of advanced topics and current research affecting human resource management. Research techniques in human resource management will be emphasized. Prerequisites: MGMT 527 or consent of instructor. (3).

675. SEMINAR IN EMPLOYEE RELATIONS. Advanced study of government regulation of human resource management. Discussion of the impact of regulatory practices on such personnel issues as recruiting, selection, promotion, compensation, assignment, and working conditions; research findings. Prerequisite: MGMT 527 or consent of instructor. (3).

676. SEMINAR IN ORGANIZATIONAL BEHAVIOR. An examination of the content and methodological issues in organizational behavior. Topics examined within a seminar framework will include group dynamics, leadership, motivation, and communication. Prerequisites: MGMT 606 or equivalent and admission to doctoral program. (Same as MKTG 676). (3).

678. SEMINAR IN GROUP PROCESS. This seminar provides an in-depth analysis of group processes in organizations; course objectives include mastery of classic and current literature on work groups and an appreciation of emerging group theory and research. Prerequisites: admission to the doctoral program and consent of the instructor. (3).

679. SEMINAR ON THE HISTORY OF MANAGEMENT THOUGHT. Establishes a historical perspective for understanding and appreciating the continuing development of management theory, research, philosophies, and practices. Prerequisite: Admission to the doctoral program and consent of instructor. Prerequisites: Admission to the doctoral program and consent of the instructor. (3).

690. APPLIED LINEAR MODELS. This course will focus on applied linear statistical methods. Prerequisites: MATH 261, MATH 262, PSY 501, and PSY 502 or the equivalent. (3).

691. RESEARCH AND EXPERIMENTAL DESIGN. This course focuses on the ability to construct research designs that are internally and externally valid for conducting experimental research. Prerequisites: MATH 261, MATH 262, PSY, 501, and PSY 502 or the equivalent. (3).

697. THESIS. (1-12).

797. DISSERTATION. (1-18).

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MANAGEMENT INFORMATION SYSTEMS - MIS
PRODUCTION OPERATIONS MANAGEMENT - MGMT

Dr. Brian Reithel, Area Coordinator

Professor Womer
Visiting Hearin Professors Glover and Kochenberger
Associate Professors Aiken, Alidaee, S. Conlon, Dula, Johnson, Rego and Reithel.

577. OPERATIONS PLANNING AND CONTROL. Planning and control of operating systems, quality control, inventory control, maintenance, and product planning. Prerequisites: BUS 230, MGMT 372, MGMT 475 or consent of instructor. (3).

579. DECISION SYSTEMS. Systems models for decision-oriented problems and computer solution methods, description problems and techniques for resource allocation. Prerequisites: ECON 230, MGMT 372, MGMT 475, or consent of instructor. (3).

609. MANAGEMENT INFORMATION SYSTEMS. A study of management information and decision support systems with emphasis placed on applications that facilitate decision making. All applications are approached from the position of a manger's role as the user of the system. Prerequisite: MIS 309 or consent of instructor. (3).

619. ADVANCED INFORMATION SYSTEMS MANAGEMENT. Advanced study of file processing, databases and database management systems within organizations, logical models (hierarchical, network, relational, and object-oriented), query, optimization, recovery, integrity, concurrency, security, distributed databases and client-server architecture, database machines, knowledge-based and text-based systems, and data mining and warehousing. Experience in practicing data analysis, design, implementation, and administration. Prerequisite: MIS 609 or consent of instructor. (3).

640. THEORETICAL FOUNDATION OF MANAGEMENT INFORMATION SYSTEMS. The primary focus of the course is an in-depth examination of the theoretical foundations of MIS. Emphasis will be on the integration of the following theoretical concepts into the MIS model: System, Decision Making, Information Concepts, Organizations, and Cognitive Psychology. (3).

655. MANAGEMENT OF THE INFORMATION SYSTEMS FUNCTION. This course will provide an in-depth study of the issues, strategies, and tactics for management of the Organizational Information Systems function. Emphasis will include systems technologies and development, end-user computing, and the impact of MIS on humans. (3).

660. PRODUCTION AND OPERATIONS MANAGEMENT. Managerial tools and techniques in production and operations management. Prerequisite: ECON 604 or consent of instructor. (3).

674. ADVANCED OPERATIONS MANAGEMENT. Applications of management science to problems in operations management. Prerequisites: MGMT 660, either ECON 609 or 612, or consent of instructor. (3).

677. INTEGER AND NONLINEAR OPTIMIZATION. Current developments in optimization theory and their application to problems in operations management. Emphasis will be on integer and nonlinear programming applications. Prerequisite: MGMT 660, either ECON 609 or 612, or consent of instructor. (3).

680. PRODUCTION SCHEDULING. Current scheduling issues that managers of production planning in the industry are faced with. Traditional solution techniques and current developments are covered. Prerequisites: MATH 261 and 262, or equivalent, or consent of instructor. (3).

695. RESEARCH SEMINAR: SPECIAL TOPICS IN MANAGEMENT INFORMATION SYSTEMS. An examination of the current topics and issues in the area of Management Information Systems. Topics include Decision Support Systems and Expert Systems, among others. Prerequisite: MIS 609 or consent of instructor. (3).

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MARKETING - MKTG

Dr. Kirk Wakefield, Area Coordinator

Professors Barnes and Vitell
Associate Professors Blodgett, F. Gilbert, Sloan, and Wakefield
Assistant Professors Bush and Rose.

525. MARKETING RESEARCH. The role of research in marketing decision making, research design and methodology, appraisal of alternative research methods, concepts of dealing with and collecting primary data. Prerequisites: BUS 230, BUS 302, MIS 309, and MKTG 351 or equivalent courses, senior standing or higher. (3).

551. MARKETING POLICY AND STRATEGY. An integrated analytical approach to the study of a company's marketing management program; emphasis on marketing planning and programming for optimum profitability. Prerequisites: senior standing, 15 hours of MKTG courses, to include MKTG 351 and 367 or consent of instructor. (3).

552. INTERNATIONAL MARKETING. Study of the initiation and implementation of multinational trade, emphasis on the marketing aspects of foreign market penetration. Prerequisites: MKTG 351, senior standing or higher or consent of instructor. (3).

561. RETAIL MANAGEMENT. Principles basic to successful organization and operation of small retail establishments, case studies and class conferences on typical situations. Prerequisites: MKTG 351, senior standing or higher or consent of instructor. (3).

565. ADVANCED ADVERTISING. Problems of the advertising manager, planning, preparation, and evaluation of advertising campaigns. Prerequisites: MKTG 351 and 353, senior standing or higher or consent of instructor. (3).

650. MARKETING MANAGEMENT. A comprehensive survey course studying managerial approaches to the making of marketing decisions. (Substitution of another 600 level marketing course permitted for student with undergraduate majors/minors in marketing.) (3).

660. APPLIED MULTIVARIATE STATISTICS. A critical examination of the theory and assumptions underlying the major multivariate statistical techniques of multiple regression, discriminant analysis, canonical correlation, factor analysis, categorical data analysis, and multivariate analysis of variance. Also examined is what the literature says regarding the consequences of violating the assumptions and showing how the major statistical software packages can be used to test crucial assumptions. Prerequisites: open to all University Ph.D. students. Course assumes a basic understanding of matrix algebra. (3).

661. RESEARCH SEMINAR: METHODOLOGY I. The steps in the research process, including problem statement, hypothesis formulation and testing, design and analytical options of special relevance to field. (Same as PHAD 584). (3).

662. MARKETING THEORY. The objectives of this course are to introduce the student to the philosophy of science literature so that they will have the analytical tools needed to critically evaluate theoretical models. The course also will explore the development of theory in science, business, and most particularly, in marketing. Prerequisite: doctoral student or consent of the instructor. (3).

664. RESEARCH SEMINAR: METHODOLOGY II-MEASUREMENT & SCALING. The objectives of this course are to introduce the student to the foundations of scientific investigation, the procedures used in scale development, including assessment of validity and reliability, and in turn how this set of procedures is used to develop a scale for the measurement of a construct applicable to the student's area of research interest. Prerequisite: doctoral student or consent of instructor and an understanding of basic statistics. (3).

665. CASUAL MODELING IN MARKETING. The art of constructing, estimating, and stimulating sets of relations representing processes, behaviors, or casual phenomena of intellectual interest in marketing. (3).

666. RESEARCH SEMINAR: ADVANCED MARKETING RESEARCH METHODS. The objectives of this course are to review new and emerging research methodologies used in marketing and to allow the student to develop a depth of understanding of these approaches, that will permit the student to effectively use them in one's research and evaluate the research done by others. (3).

668. ADVANCED MARKETING READINGS I. A syntheses of the current and "classic" literature in marketing thought, including applications of managerial decision making to problems in marketing. Prerequisite: doctoral student or consent of instructor. (3).

669. ADVANCED MARKETING READINGS II. A syntheses of the current and "classic" literature in marketing thought, including applications of managerial decision making to problems in marketing. (3).

670. ADVANCED STUDIES IN CONSUMER BEHAVIOR. An analysis of the various contributors in the area of consumer research with an emphasis on current and "classic" consumer behavior literature. Prerequisites: doctoral student or consent of instructor. (3)

671. GUIDED INSTRUCTION IN PREPARING RESEARCH PROPOSALS. The goal of this course is to prepare students to begin serious development of their dissertation and to stimulate interest in research and publication. Topics covered include basic research design; review of methods of collecting data in library, field, and laboratory settings; data analysis; research funding; costing; and reporting. Prerequisite: any University student admitted to candidacy for the doctorate. (3).

672. BUYER BEHAVIOR AND E-COMMERCE STRATEGIES. The purpose of this course is to emphasize issues of electronic commerce as they affect buyer behavior and the development of an effective marketing strategy. Particular emphasis will be placed on research and measurement of emerging issues in the field. (3).

697. THESIS. (1-12).

797. DISSERTATION. (1-18).

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MASTER OF BUSINESS ADMINISTRATION - MBA

601. MBA BUSINESS FOUNDATIONS I. Basic concepts and skills that essential to success in the MBA Program. Group efforts and teamwork are heavily emphasized. Topics include teambuilding, communication skills, and fundamental concepts in statistics, financial management, and accounting. Prerequisites: admission to the MBA Program. (6).

602. SEMINAR SERIES. The purpose of the seminar is to complement MBA courses by providing an applied forum for presentation of diverse topics. Student will write preparation or reaction papers and present implications of current events related to the semester's course work emphasis. Prerequisite: MBA 601. (1) (to be taken three times).

611. BUSINESS SKILLS. In-depth instruction in computational, interpersonal communication, and presentation skills that are essential to success in the MBA Program. Coverage will include statistical analysis and forecasting, managerial and cost accounting fundamentals, and written and oral negotiation and persuasion. Prerequisites: MBA 601 and concurrent enrollment in MBA 613, MBA 614, and MBA 621. (3).

612. BUSINESS DECISION MAKING. Decision making methodologies with emphasis on problems facing the firm in a changing global marketplace. Includes multivariate and time series analysis and financial forecasting as tools for the entrepreneur/manager to apply when confronted with strategy implementation decisions. 18 credit hours of MBA course work and concurrent enrollment in MBA 622, 623, and 624. (3).

613. MOBILIZING TECHNOLOGY IN THE MODERN BUSINESS. The role of information and computer technology in the modern business enterprise. Emphasizes practical application of computer and information technology to real-world problems and decision environments. Requires development of an advanced end-use application involving process re-engineering. Prerequisites: MBA 601 and concurrent enrollment in MBA 611, MBA 621, and MBA 614. (3).

614. BUSINESS ENVIRONMENT. Introduces the beginning MBA student to the various environments within which managers must operate. Students examine external (international, national, and industrial) and internal (the firm) business environments from a manager's point of view. Prerequisites: MBA 601 and concurrent enrollment in MBA 611, MBA 621, and MBA 613. (3).

621. BUSINESS FINANCE AND OPERATIONS. Provides additional instruction in the application of computational techniques covered concurrently in the other MBA courses. Includes applications in financial analysis, multivariate and time series analysis, and linear programming. Prerequisites: MBA 601 and concurrent enrollment in MBA 611, MBA 613, and MBA 614. (3).

622. BUSINESS PLANNING AND ENTREPRENEURSHIP. Advanced analysis and decision making in a business setting. Includes financial analysis, competitive strategy and pricing, growth estimations, business condition forecasting, and product supply and demand projections. Competitive cases form a focal point for course organization. Prerequisites: 18 credit hours of MBA course work and concurrent enrollment in MBA 612, 623, and 624. (3).

623. MANAGING OPERATIONS THROUGHOUT THE LIFE CYCLE. Rigorous exposure to techniques for managing operations concerning a product or service throughout its entire life cycle, from design through phase-out. Prerequisites: 18 credit hours of MBA course work and concurrent enrollment in MBA 612, 622, and 624. (3).

624. MBA PROJECT ANALYSIS. Implementation of methodologies taught in other MBA courses. Students address an actual business problem in their chosen areas of specialization. A written report and oral presentation will constitute the principal means by which the student is evaluated. Prerequisites: 18 credit hours of MBA course work and concurrent enrollment in MBA 612, 622, and 623.(3).

631. CONCEPT INTEGRATION AND APPLICATION. Practical application of the knowledge skills acquired in the first-year courses to real business problems and decision environments. Emphasizes cross-functional integration of tasks and responsibilities to develop effective strategies for problem identification and resolution. Prerequisites: 30 hours of MBA course work. (3).

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