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Jour
101: Introduction to Mass Communication
An introduction to the various forms of mass communication
(newspapers, magazines, television, radio, public relations, and advertising)
and their importance to and impact on modern society.
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Jour
102: Writing for the Media
Introduction to writing for print and broadcast journalism,
advertising and public relations. Major emphasis on language skills and style
conventions. Prerequisites: ENGL 101 and typing proficiency of 30 wpm.
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Jour
271: News Reporting
Development of basic news-gathering and writing for
newspapers and magazines. Prerequisites: JOUR 102 and typing proficiency of
30 wpm. Prerequisites or co-requisite: JOUR 101.
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Jour
272: Broadcast Newswriting and Reporting
Introduction to basic newsgathering and writing for the
broadcast media. Audio production techniques. Prerequisites: JOUR 102 and
typing proficiency of 30 wpm. Prerequisite or co-requisite: JOUR 101.
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Jour
273: Editing by Design
An introduction to visual communication, layout and design,
typography, and editing with direct application to specific journalism
projects. Prerequisite requirements for this course may also be satisfied by
consent of instructor.
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Jour
301: History of Mass Media
Growth and development of the mass media and their role as
participants in and chroniclers of U.S. history. Attention
to ideological, political, technological, economic and cultural factors.
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Jour
371: Communications Law
Legal rights and responsibilities of print and broadcast
journalists. Attention to Constitutional law, Mississippi statutes and
precedent, and FCC regulation. Prerequisite: JOUR 101 or instructor’s
permission.
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Jour
375: Photojournalism
Photographic theory; techniques in the use of cameras and
desktop editing; interest factors in photography. Prerequisite requirements
for this course may also be satisfied by consent of instructor.
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Jour
376: Television Technology
Fundamentals of television production and electronic news
gathering through operation of portable cameras and editing of news stories.
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Jour
377: Advanced Reporting
Development of skills in conceiving, documenting,
organizing, and presenting information. Emphasis on covering government
institutions and using public records.
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Jour
378: Television Reporting
Writing and field producing news stories with an
introduction to production of news programs.
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Jour
379: Editing
A comprehensive workshop in language usage: Headline, cutline, and billboard writing; style, libel, and taste;
accuracy and fairness. Laboratory.
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Jour
380: Advanced Broadcast Relations
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Jour
381: Newspaper Management
Managing and integrating the news, advertising, production
and circulation functions in the newspaper industry; analysis of problems and
opportunities presented by economic, social, political and technological
change.
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Jour
383: Advertising Layout and Design
Preparation of copy and graphics for advertising layouts.
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Jour
386: Broadcast Advertising Sales
Basic advertising techniques for broadcasting, including
planning, selling, and servicing clients at the local and national levels.
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Jour
388: Broadcast Management
Policies, procedures, and responsibilities involved in
radio and television management. Prerequisite requirements for this course
may also be satisfied by consent of instructor.
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Jour
389: Magazine Editing
Fundamentals of magazine editing, production, design, and
management. Production of laboratory magazine. Prerequisite: consent of
instructor.
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Jour
390: Introduction to Writing for Advertising
Types of advertising; concepts of creativity, copy
structure and style; emphasis on creative thinking and clear, precise writing
in preparation of advertising for print and broadcast media and copy for
presentations and direct mail. Prerequisite: JOUR 102 or instructor’s
permission.
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Jour
391: Public Relations
Basic problems in public relations; publicity and
development in the community, industry, and government.
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Jour
399: School Publications
Problems and purposes of school newspapers and other
scholastic publications; production techniques; selecting and directing a
staff; financial and ethical problems. Limited to students earning a
secondary teaching certificate. Laboratory. (Same as EDSE 528).
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Jour
400: International Journalism
An in-depth examination of the international media in a
rapidly changing world, how journalists in other nations view and report the
news and how that coverage compares to United States journalism.
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Jour
401: Magazine Service Journalism
Trends in service journalism magazine publishing. Students
prepare a prospectus for a new venture, including concept, editorial
philosophy, competition, staff, audience, content, and budget. Prerequisite:
JOUR 271. Prerequisite or co-requisite: JOUR 273.
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Jour
472: Magazine and Feature Writing
Conceiving, marketing, researching and writing non-deadline
articles for newspapers and service journalism publications.
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Jour
475: Editorial and Opinion Writing
The editorial and opinion function in contemporary news
media. researching and writing editorials, opinion columns, and reviews.
Prerequisite: JOUR 271 or 272.
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Jour
477: Specialized Reporting
Advanced reporting focused on one or more areas of
specialization (e.g., business, science, health, sports), based on
instructor’ s interest and expertise. Prerequisite: JOUR 377 and
instructor’s permission.
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Jour
480: Advanced Broadcast Reporting
Writing and gathering of in-depth stories and an
introduction to the magazine piece and news documentary.
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Jour
491: Public Relations Techniques
Practical analysis and development of specialized
communication approaches to achieve specific objectives on behalf of a
client. Application of public relations techniques inside and outside the
classroom. Prerequisite: JOUR 271 or 272 and JOUR 391.
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Jour
492: Public Relations Case Problems
Research, decision processes, and program design in
addressing public relations problems at the management level. Application of
public relations principles and techniques in programs of profit and
nonprofit institutions. Role of mass media. Ethical considerations.
Prerequisite: JOUR 491 or instructor’s permission.
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Jour
495: Journalism Practicum
Internship experience in print or electronic news media or
related media agencies, such as public relations and advertising.
Prerequisites: junior standing, minimum 2.5 departmental GPA, and approval of
department chair.
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Jour
501: Magazine Service Journalism Publishing
Conceptualization, market research and production for a
prototype and media kit for a service journalism magazine.
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Jour
513: The Press and the Changing South
An analysis of politics in the southern United States;
examination of the role of the press in covering social issues; techniques
used to inform the public about phenomena such as protest movements and their
impact on social, political, and economic change.
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Jour
553: Service Journalism Management
Business aspects of magazine publication. Personnel
management with emphasis on getting productivity and quality results from
creative people.
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Jour
571: Communications Law
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Jour
572: History of Mass Media
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Jour
573: Mass Comm, Technology, and Society
The theory of mass communications technology in relation to
media functions, responsibilities, and influence in society.
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Jour
574: Public Opinion and the Mass Media
Effects of language, culture, and ideology. Communication
in the formation and action of crowds, masses, and publics. Mass and personal
persuasion and propaganda techniques. The diffusion of ideas. Community power
structures. Public opinion measurement.
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Jour
575: Mass Media Ethics and Social Issues
Formulation and discussion of professional ethics for
journalists. Analysis of social forces affecting media performance.
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Jour
577: Depth Reporting
Investigative and interpretative news writing; coverage of
courts and legislative bodies; use of public records. Prerequisite: JOUR 377
or instructor’s permission.
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Jour
578: Television Documentary Reporting
Development of skills in conceiving, documenting,
recording, and presenting information at broadcast standards as
mini-documentaries in television newscasts or as 30-minute and 60-minute
documentary programs. Prerequisite: JOUR 378 or instructor’s
permission.
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Jour
580: Topics in Journalism
Perspectives on issues such as international mass
communication, media and society, journalism ethics, diversity, etc.
Prerequisite: consent of instructor. (May be repeated for credit.)
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Jour
599: Media Problems
Directed individual study or professional project. (May be
repeated once for credit). Prerequisite: Permission of faculty supervisor and
department chair.
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Jour
651: Research in Mass Communications
Introduction to basic procedures for gathering and
evaluating information in mass communications.
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Jour
652: Seminar in Mass Communication Theory
A survey of mass communication theory.
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Jour
653: Problems in Public Opinion
Integration of theory with research methods for the production
of a research project which may be the basis of a proposal for a thesis or
thesis project.
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Jour
654: Seminar in Communications Law
Continuation of Communication Law with concentration on
specific areas of law in regard to the mass media.
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Jour
655: Seminar in History of Mass Media
Concentrated analysis and discussion of readings on media
history.
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Jour
657: Seminar in Human Communication Theory
Readings in human communication theory from anthropology,
philosophy, psychiatry, psycho-linguistics, psychology, neurophysiology, and
sociology.
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Jour
680: Advanced Topics in Journalism
Advanced perspectives on issues such as international mass
communication, media and society, journalism ethics, diversity, communication
theory, etc. (May be repeated for credit.) Prerequisite: Consent of
instructor.
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Jour
697: Thesis
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