The Center for Pharmaceutical Marketing and Management conducts research projects concerned with the marketing and management of pharmaceuticals, supports graduate research training in pharmaceutical marketing, and assists with graduate teaching in the Department of Pharmacy Administration. The CPMM hosts an annual "State of the Industry" conference as well as conducting seminars, workshops and meetings on issues and topics relevant to the pharmacy/pharmceutical industry. The Center has developed a web-site designed specifically for pharmacists that will be used to conduct national surveys, collect and analyze data, prepare reports and publications with information relevent to modern pharmacy practice.

Although the majority of research projects utilize web-based and national mail surveys of retail and hospital pharmacists, the research program personnel are skilled in and routinely use focus groups, convention interviews, telephone interviews, and secondary data sets. Studies have been conducted that focus on pharmacists in other practice settings, as well as physicians and consumers. The Center maintains an archive of of available reports and surveys.

For a listing of current research projects and activities, click here