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30 hours of course work + 18 hours of dissertation
Required Block - 5 courses (15 credits)
PHAD 680: Advanced Quantitative Analysis I
PHAD 681: Advanced Quantitative Analysis II
PHAD 687: Secondary Data Techniques
PHAD 694: Pharmaceutical Economics
PHAD 693: Health Economics
PHAD 692: Drug Development and Marketing or PHAD 674: Independent Study (whichever is remaining from M.S. program)
Dissertation - (18 credits)
PHAD 797: Dissertation
Marketing Courses - 5 Courses (15 credits)
MKTG 662: Marketing Theory
MKTG 664: Measurement and Scaling
MKTG 668: Advanced Marketing Readings I
MKTG 669: Advanced Marketing Readings II
MKTG 670: Advanced Studies in Consumer Behavior
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