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Andrew Freiman

Web Content Coordinator

Andrew Freiman

Helping university content creators connect with their diverse and growing audiences.

Research Interests

My research interests include search engine optimization, content strategy, and expanding organic reach through dynamic and emotionally-driven story telling.

Biography

I have a passion for crafting engaging and informative digital content.

With the rest of the Web Content team, I help ensure the University of Mississippi's (UM) online presence stays consistent, informative, and aligns with the university's overarching communications and marketing goals.

This includes:

  • Developing, managing, and maintaining content across various platforms.
  • Making sure different units across campus are equipped to put their best digital-foot forward.  

Collaboration is a key aspect of my job.  

  • Through cross-team collaboration, I work closely with units across campus to identify content needs, gather information, and craft compelling messaging that resonates with target audiences.  
  • Collaborating with the rest of the Web Content team, I actively participates in establishing, implementing, and maintaining policies and procedures to govern web content and electronic communications for the university. 

I’m always looking for new ways to enhance UM's online presence. In the future, I look forward to: 

  • Helping my partners across campus create user friendly and search engine optimized web pages.
  • Utilizing data analytics to gain deeper insights into user behavior and tailor content accordingly. 
  • Exploring the integration of emerging technologies to further engage online audiences. 
  • Staying current on web content strategy best practices and industry trends to make sure UM stays at the forefront of online communication. 

Courses Taught

Education

B.A. English, Texas State University-San Marcos (2007)

B.A. English, Texas State University-San Marcos (2011)

MFA Creative Writing, The University of Mississippi (2015)