Brennan Berg

Associate Professor of Sport and Recreation Administration Program Director

Brennan Berg

Dr. Brennan K. Berg is an Associate Professor and Director of the Sport and Recreation Administration Program at the University of Mississippi.

Biography

Dr. Brennan K. Berg is an Associate Professor and the Director of the Sport and Recreation Administration Program in the Department of Health, Exercise Science, and Recreation Management at the University of Mississippi. Dr. Berg’s research interest lies in the subdiscipline of sport policy, including athlete development and well-being, sport as a tool for public health, the utilization of sport for international relations, and policymaking in sport.

His work has been published in various peer-reviewed journals, such as Sport Management Review, Journal of Sport Management, International Journal of Sport Policy and Politics, European Sport Management Quarterly, and the Journal of Issues in Intercollegiate Athletics and featured in various local, national, and international media outlets. His research has been presented at academic conferences around the globe and he has been honored as a Research Fellow by the North American Society for Sport Management (NASSM).

Along with advising graduate students, Dr. Berg teaches courses in sport promotions and sport policy and governance at both the undergraduate and graduate levels.

In his role as Director, Dr. Berg leads the transformation of the Sport and Recreation Administration Program to a modern Sport Management Program. This includes developing new curriculum and courses while establishing and maintaining partnerships with entities at Ole Miss and in the industry to benefit current and future students. 

Publications

An in-depth examination of how the policy for name, image, and likeness (NIL) was created and the historic changes implemented in college athletics.  
Other academic articles published by Dr. Berg include:
  • Sabin, E., Stokowski, S., Corr, C., Berg, B. K., & Hutchinson, M. (2023). Concluding athletic careers: Post-athletic transitions in the Atlantic Coast Conference. Journal of Applied Sport Management, 15(3) 
  • Berg, B. K., Warner, S., Walsh, D. W., & Wells, J. E. (2021). NCAA athlete development and retention: Administrators’ perspectives. Journal of Issues in Intercollegiate Athletics, 14, 694-716. 
     
  • Berg, B. K., Inoue, Y., Bowers, M. T., & Chelladurai, P. (2021). “Sport is double-edged”: A Delphi study of spectator sport and population health. Journal of Sport Management, 36(4), 341-354.

Education

B.A. Political Science, University of Memphis (2005)

M.S. Sports Management, University of Memphis (2007)

Ph.D. Kinesiology, University of Texas at Austin (2012)