Course Objective: The main objective of this course is for you to learn knowledge about the marketing function, understand it, and apply your knowledge on multiple choice tests. In other words, in addition to memorizing definitions, you must be able to apply these concepts to real world situations given in test questions and in class discussions or exercises.
Required Text: Pride and Ferrell, Marketing, 10th ed., Houghton-Mifflin.
Recommended: Pride and Ferrell, Study Guide, 10th ed., Houghton-Mifflin.
Internet Exercises, http://www.hmco.com/college/PridFerr/home.html
Points
Percent of Course
Exam 1
100
25%
Exam 2
100
25%
Exam 3
100
25%
Exam 4
100
25%
400
100%
Total point grades out of 400:
Percentage Cutoffs:
358-400 = A
89.5 - 100% = A
318-357 = B
79.5 - 89.4 = B
278-317 = C
69.5 - 79.4 = C
238-277 = D
59.5 - 69.4 = D
<238 = F
< 59.5 = F
No Curves! Sorry baseball fans.
Make-up exams: The marketing industry, as well as any other, has no provision to make-up late work. Exam dates are imperative. If you must miss an exam due to a University approved excuse, you must take a comprehensive final exam which will replace your lowest exam score or if you missed one exam. Therefore, it is strongly encouraged to take exams when scheduled.
Participation: You are expected to attend class regularly to participate in class discussions. Exam questions will be taken from these discussions. You are strongly encouraged to ask questions that are relevant to the topic being presented.
*EXTRA CREDIT*! Throughout the semester, several surprise exercises or activities will be given for that much sought after concept of extra credit. If completed, this credit could add as much as (but not more than) 30 points to your total points for the semester. It might be in your best interest to come to class. . . .
Class conduct: To maximize the learning environment, several guidelines for professional conduct apply in this class:
1) No eating, drinking, smoking, or socializing during class. There are bountiful opportunities for these activities outside of the 2 1/2 hours a week of class.
2) Reading of materials other than the assigned text is prohibited.
3) The instructor has ultimate control over classroom behavior and may eject from the classroom any student engaged in disruptive conduct. This includes any behavior that disrupts the instructor from presentation or interferes with other student's right to pursue knowledge in this course.
4) Cheating is not tolerated. Such acts will result in failure of the
course. Although this instructor believes marketing is the best thing since
sliced bread, taking the course once is enough.
Week of: Topics: Text Chapters:
Jan. 12
What is Marketing? Why should I care?
1
Careers in Marketing
Appendix A
19 The Marketing Environment
2
26 Marketing Ethics and Social
Responsibility
3
Feb. 2
Global Markets: How do I go global?
4
Catch-up & review
Exam I (Thursday, Feb. 5): Ch. 1,App. A, 2,3,4
9 Marketing Research:
Why do it?
5
16 Consumer Behavior :
What makes them buy/not buy?
6
23 Market Segmentation: Who might
buy?
8
Mar. 2
Product Concepts: What is Positioning?
9
Catch-up & review
Exam II (Thursday, Mar. 5): Ch. 5,6,8,9
9-13 SPRING BREAK! STUDY SPF 15
16 Branding and Packaging:
Why build brand equity?
11
23 Services Marketing :
Growing job opportunities
12
Retailing: Will shopping become obsolete?
15
30 Pricing: Why 99?
20
Catch-up & review
Exam III (Thursday, Apr. 2): Ch. 11,12,15,20
April 6
Promotion: Do we need it? Is it bad?
17
13 Advertising and Public
Relations: What is the
difference?
18
20 Personal Selling and
Sales Promotion:
The jobs and money are in sales!
19
Catch-up & review
Exam IV (Tuesday, Apr. 28): Ch. 17,18,19
Grade Results and Review for Optional Final
May 4-8 Final Comprehensive Exam for those who missed one exam or wish to improve their grade (see exam schedule).
*This schedule is tentative and subject to change.
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